In cooperation with students, companies should consider the opportunity to try new ideas, create visions, and search for new trends to design new concepts. With students, it is possible to view one’s products and services from a completely new and valuable user-centred perspective that finds gaps and offers new ways for growth. Often, companies do not have the time to conduct thorough design research that would include monitoring users, carrying out interviews and analyzing problem situations, and visualizing. This can be done in cooperation with students. In the presentation, some more significant examples are shown.
Gina Metssalu is a lecturer of design at Tallinn University Haapsalu College.